You know you need to be more visible, but you find it hard. You don't know how to describe what you do and what your unique point of view is, in a way that helps you get noticed.
When you sell your service, you're really selling yourself. That's why it feels so icky. Writing your bio or website is like having to write a cover letter and unless you're a natural showoff, you're cringing hard at the thought. I do, too. Regularly.
The thing is, you can't just write a bland history and expect your ideal client to care. You have to figure out what it is about you and your story that makes you unique amongst your competitors. And then build out your about page, the rest of your website, and your marketing content, from there.
This guide will help you approach this task with strategy alongside your story, so you can make that connection with your audience.